A well chosen name sells better
Names must fascinate and stand out. It is key to emphasize the uniqueness of your product or company. Therefore NOMEN recommend names that suggest rather than describe. From years of experience, we know that a speech is more effective on an emotional level rather than any rational argument.
Branding provides an identity
Protected names are popular. Brand names create a personality for products and provide a unique, personal profile for companies with around as many as 200 of them being registered every day in Germany alone.
Strong brand names convey messages and values. They have become a crucial element in consumer buyer decisions.