NOMEN belongs to the international owner-managed NOMEN group based in Paris. Our focus lies on the creation of brands that can be used worldwide. In doing so, we use our specially developed D.E.S.K. method to create a differentiating marketing strategy and unique names with potential to become quickly accepted by the target groups. NOMEN has developed more than 2000 brand names that are well-known in the market. From names for start-ups, product names and domain and platform names, to company names and complete naming sytems for product ranges with high recognition value.
Under this name, the new upper middle class, avant-garde-designed VW-model rolls off the production line. The brief assigned to the Düsseldorf agency of NOMEN was that the model, with its progressive design, should receive an artistically appealing and internationally comprehensible name. Numerous naming approaches were developed and internationally reviewed for the project. “Arteon was chosen, because it contains ‘ars’ and ‘artis’, the latin words for art”, explains NOMEN boss Sybille Kircher.