When it comes to finding a name, the following applies: The more name suggestions, the better. NOMEN approaches the project very openly and initially develops as many ideas as possible. An initial selection of the proposals is made against the backround of the defined requirements. The name candidates are then filtered again through wider selection mechanisms (linguistic, legal). Brand strategy, brand positioning and briefing content serve as sources of inspiration for the brand creation.
Discover our references in Brand creation
Brand development for companies, products and platforms
Claims, slogans, key messages
Naming systems: analysis and simplification of your product portfolio for better communicability.
Renaming: Renaming of brands as a result of strategic decisions.
Brand language: Development of a contemporary language style and typical brand wording as part of the brand identity or corporate identity.
Online name coaching